Apple The Tyranny Of Cool
Apple The Tyranny Of Cool
Documentary52 d
Apple, the brand that symbolises counter-culture, has become a giant that dictates cultural norms and trends. At the root of their success story lies the genius marketing ploy of making mainstream power look tacky by declaring themselves counter to it, thereby conquering consumers with their cool.
Apple The Tyranny Of Cool
52 d
Apple The Tyranny Of Cool
Documentary52 d
Apple, the brand that symbolises counter-culture, has become a giant that dictates cultural norms and trends. At the root of their success story lies the genius marketing ploy of making mainstream power look tacky by declaring themselves counter to it, thereby conquering consumers with their cool.
| Tür : | Documentary, Arthouse |
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